There's a whole news discipline focusing on digital addiction. Apparently, it exists and it's all down to dopamine - a feel-good chemical that gets released in the brain. And the more it's released, the more we want it.
Writing in Psychology Today, Susan Weinschenk Ph.D. explains that 'with the internet, twitter, and texting you now have almost instant gratification of your desire to seek'.
'Want to talk to someone right away? Send a text and they respond in a few seconds. Want to look up some information? Just type your request into google. Want to see what your colleagues are up to? Go to Linked In. It's easy to get in a dopamine induced loop. Dopamine starts you seeking, then you get rewarded for the seeking which makes you seek more. It becomes harder and harder to stop looking at email, stop texting, or stop checking your cell phone to see if you have a message or a new text,' she wrote.
But there is a downside. As Dr Weinschenk says, 'this constant stimulation of the dopamine system can be exhausting. And the constant switching of attention makes it hard to get anything accomplished.'
Or in other words, constant digital interaction can leave you exhausted, brain dead, weary - frazzled. What's more, the constant digital interruptions can see your productivity plummet.
The answer? Turn off your smartphone. Walk away from your computer screen. Go somewhere that is a digital hotspot. Disengage from your digital life. And breathe...