Whether it be a problem, challenge or purpose, one of specialities is to help people and businesses discover the cause or principle of things.
In this context, a principle is simply a cause of something. For example the principle of "things falling towards earth" is gravity. The principle of planes being able to fly is "aerodynamics". Principles are constant and predictable - every time. You can trust them 100% - After all, if you didn't trust aerodynamics as a principle, would you ever go up in a plane again?
"Once you've found the principles of something, whether it be a problem, challenge or purpose everything else comes together - systems, actions, direction become much more obvious."
The illustration at the top is a model showing some of the principles of profitable business. We can help you discover what is behind each of these areas in your business.
Principles bring simplicity and clarity. Once you know and understand the principles behind your business, you can become ruthless in applying effort, systems and procedures in what you know is the right place. This alone will save you masses of time and ensure that your effort is focused on the right things.
Because they're so simple and powerful, principles help with accountability. For example, rather than discussing with a team member how they diverged from following a (for example) ten point process the discussion becomes one around how they diverged/ignored one of the principles of your successful business. If it's a true principle, the implications of that will be very obvious.
Principles help with decision making at every level. When your team meeting descends into a discussion of detail, bringing it back to principles really helps pull the focus back in the right direction.